Skift Take: Perk, the travel management tech company, says it can wait on an IPO as long as it keeps...
Lemon Tree Hotels Targets UAE, Thailand, and Maldives to Follow Indian Travelers Abroad
Skift Take: Lemon Tree is betting a homegrown brand can find its own following abroad. But for now, it’s drawing...
Agoda CEO to Lead Booking Holdings’ New B2B Unit, New Tech Details: Scoop
Skift Take: If there were an internal debate among its brands about the direction of Booking Holdings' B2B efforts, Agoda...
Inside GetYourGuide’s Sixteen-Year Road to Profit
Skift Take: Sixteen years, about $750 million in equity funding, half a billion euros of losses, and one answer: repeat...
Iceland’s Hotels Were Already Full. Then Came the Eclipse.
Skift Take: The eclipse is expected to strain Iceland’s infrastructure, but tourism leaders are betting it can also convince travelers...
2 Days in Ljubljana: The Bike Tour, the Art District, and What I’d Do Differently
I lost a day in Ljubljana before I ever got there. Cancelled flight out of Raleigh, then a delayed one,...
Aman Threatened to Call the Police on a Creator. Why the Whole Industry Should Pay Attention.
Skift Take: Aman built its business on luxury and discretion. When it turned away a YouTube-famous travel creator who had...
Google Brings Agentic AI to Ask Maps Hotel Search
Skift Take: Google Maps is bringing spatial context to AI hotel search. Add personal itinerary data, and this becomes more...
Google Confirms Hotel Agentic Booking Is Now in Testing
Skift Take: Google has moved agentic hotel booking from promise to product test. But how much of the transaction —...
GetYourGuide to Pass Its Digital Services Tax Bill to Tour Operators
Skift Take: Digital services taxes were designed to hit Big Tech revenues, instead they are being passed onto tour operators....