Skift Take: The path from online inspiration to booking isn’t linear. Travel brands say measurement is all about "incrementality."Read the...
‘The Traveler Comes to Us’: Uber CEO Explains Break-Even Bet on Hotels
Skift Take: Uber wants to be more than just a rideshare company. Speaking at the Skift Global Forum, Uber CEO...
Why Brand USA Can’t Market the NFL
Skift Take: Destinations can capitalize on hosting a Super Bowl, World Cup, or Olympics — but DMOs are often constrained...
Royal Caribbean Is in Talks for 50% Stake in Sandals Resorts: Reports
Skift Take: If Royal Caribbean buys half or more of Sandals Resorts, the main prize would be prime Caribbean beachfront....
How Travel Brands Learned to Stop Worrying and Trust Creators
Skift Take: Travel brands are letting go of the curated campaigns and heavily produced videos in favor of giving more...
Airbnb’s Pivot: Inside Its New Push Into Hotels
Skift Take: It's shaping up to be Airbnb's biggest new business. Hotel operators who've joined are liking the new customer...
Equipment Outage Triggers Flight Delays, Cancellations at Northeast Airports
Skift Take: Airports in the New York area and Philadelphia are facing flight disruptions after the FAA issued a ground...
Ex-Remington CEO Is Building an ‘AI-Native’ Hotel Operator: Exclusive
Skift Take: AI Hospitality Group (AIHG) wants to run full-service hotels with more tech and fewer managers, plus a fee...
Ras Al Khaimah Wants to Be 80% Premium by 2030
Skift Take: The international guests haven't come back yet, but Ras Al Khaimah is already building luxury supply for them....
Brand USA’s Covid-Era Funding Windfall Is Running Thin
Skift Take: A one-time $250 million boost from Congress let Brand USA operate with a nearly fully funded budget after...