Skift Take: Every travel company with a direct channel faces the same question when a new platform gains traction quickly:...
What Hyatt’s CEO Learned by Owning Hotels — and the Trend He’s Most Excited About
Skift Take: For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the...
Decoding the New Premium Traveler
Skift Take: Every travel company with a premium product is deciding whether the next generation of high-value customers looks like...
Virgin Atlantic CEO: Don’t Make Customers Pay More for SAF Without the Environmental Benefit
Skift Take: Virgin Atlantic CEO Corneel Koster said more progress needs to be made on scaling SAF, which has faced...
Building Integrated Systems Before the Next Disruption
Skift Take: When something goes wrong, every travel company learns what's within and out of its control. Most travel companies...
Brian Chesky Commits to Launching an AI Agent in 2027
Skift Take: Airbnb has talked for years about becoming an AI concierge. Now Brian Chesky has put a 2027 date...
Agentic AI Is Raising Travel’s Tech Bill
Skift Take: Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who...
Prince Harry Calls on Travel Industry to Put Destinations First
Skift Take: The Duke of Sussex and founder of Travalyst wants the travel industry to prioritize the health and value...
Booking Holdings: Building a Long-Term Competitive Advantage
Skift Take: Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one...
Understanding AI’s Broad Impact
Skift Take: Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether...