Skift Take: The premium travel-card war has split American finance in two: a few companies want to own the trip,...
What’s new in Europe for 2027
Europe is a continent of endless contrasts – where iconic cities, scenic landscapes, and distinct cultures make every journey feel...
Cheap eats guide to Lucerne
Lucerne for its modest size has a rich and diverse dining scene that can be on the pricey side but...
Accor Considers Acquisitions in India After Treebo Deal Falls Apart
Skift Take: With the Treebo deal off, Accor may have to to turn to an acquisition to replace the scale...
Skift Creator Summit: Five Decisions in the Room
Skift Take: Creators now run production studios that drive brand storytelling, customer acquisition, booking behavior, and loyalty. The travel industry...
Skift Live Tourism Summit: Five Decisions in the Room
Skift Take: Every destination has live events on its calendar. The open question is whether it builds anything lasting. Read...
The Broken Creator-to-Booking Chain, and Why It Matters Now
Skift Take: The fight in travel's creator economy has shifted. It used to be about attention, now it's about who...
Why Human Connection Is Hospitality’s Next Wellness Frontier
Skift Take: As loneliness rises and travelers seek more meaningful time together, hospitality may have a new role to play...
Wyndham’s Newest Brand Is a Boutique Spin-Off of Dolce Hotels
Skift Take: Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct —...
Booking’s 5 AI Experiments — and Why Agoda’s Is Next
Skift Take: Both Booking and Expedia have the luxury to address consumer-facing AI from multiple angles, including chatbots, specialized agents,...