Skift Take: Hotel tech investments keep climbing, but profits aren't keeping pace. Can hotels promise that AI will mean no...
No Starlink? United Airlines Targets Rivals With Status Match Offer
Skift Take: United is betting that Starlink will become one of its biggest selling points as it ramps up rollout...
Creator Backlash Hits Travel: From the U.S. Open to Cruise Ships
Skift Take: Cruise lines and live events are giving influencers insider access to reach young audiences. Certain partnerships have sparked...
Strawberry’s Case for Fixing the Data Before the Model
Skift Take: Strawberry's tech chief sees AI models commoditizing and the edge moving to clean, connected data. In Europe, she...
Minor Hotels Wants a ‘Vietnam Network,’ Not Just Beach Resorts
Skift Take: Minor Hotels built its Vietnam business around overseas travelers heading to the beach. Now rising domestic travel, corporate...
Skift Live Tourism Summit 2026: Building Recurring Demand on the World’s Biggest Stages
Skift Take: Live tourism is much bigger than the events themselves. The industry now has to decide how to organize...
United Launches 3 Tiers of Premium Fares on Domestic and Short-Haul International Routes
Skift Take: Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers...
Skift Creator Summit 2026: Building Trust to Influence the Transaction
Skift Take: Creator marketing has already proved it can generate attention. The next phase is building the system that connects...
Revolut’s Travel Distribution Play Faces a U.S. Test
Skift Take: Revolut’s push into travel distribution was built to keep customers inside its financial ecosystem. Europe gave it a...