Skift Take: Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers...

Skift Take: Creator marketing has already proved it can generate attention. The next phase is building the system that connects...

Skift Take: Revolut’s push into travel distribution was built to keep customers inside its financial ecosystem. Europe gave it a...

Skift Take: Airbnb and Booking.com charge no guest fees. But Vrbo has stated that it will keep guest fees, although...

Skift Take: Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will...

Skift Take: AI is changing European travel. The question is who can actually run it at scale when compliance, language,...

Skift Take: Carnival is adjusting its rewards, ships, and onboard offerings to keep customers coming back. Read the Complete Story...

Skift Take: Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn...