CitizenM, 1 Year Later: Learning to Love Marriott Audits and New Bonvoy Guests July 25, 2026 Blog Skift Take: Selling your brand to a major group and staying on to run the hotels is an unusual move. A year in, the distribution lift is real. Whether Marriott can now grow CitizenM beyond its original backer is the open question. Read the Complete Story On Skift
