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Choice’s New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell

September 10, 2026
Blog
Skift Take: New CEO Dominic Dragisich says Choice’s build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn’t need to own.

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