Skift Take: With the Treebo deal off, Accor may have to to turn to an acquisition to replace the scale...
Skift Live Tourism Summit: Five Decisions in the Room
Skift Take: Every destination has live events on its calendar. The open question is whether it builds anything lasting. Read...
Skift Creator Summit: Five Decisions in the Room
Skift Take: Creators now run production studios that drive brand storytelling, customer acquisition, booking behavior, and loyalty. The travel industry...
Why Human Connection Is Hospitality’s Next Wellness Frontier
Skift Take: As loneliness rises and travelers seek more meaningful time together, hospitality may have a new role to play...
The Broken Creator-to-Booking Chain, and Why It Matters Now
Skift Take: The fight in travel's creator economy has shifted. It used to be about attention, now it's about who...
Skift Global Forum Preview: Revolution’s Steve Case on Which Friction to Protect From AI
Skift Take: Will this become abundant, or stay scarce? That one question drives how Steve Case invests in the AI...
Booking’s 5 AI Experiments — and Why Agoda’s Is Next
Skift Take: Both Booking and Expedia have the luxury to address consumer-facing AI from multiple angles, including chatbots, specialized agents,...
Wyndham’s Newest Brand Is a Boutique Spin-Off of Dolce Hotels
Skift Take: Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct —...
New Research: 5 Revenue Moves to Make Amid Market Uncertainty
Skift Take: A new report from Sabre makes the case that leaders who make themselves comfortable with uncertainty will be...
Thailand Tightens Entry Rules to Focus on ‘Quality Tourism’
Skift Take: Thailand's shorter visa-free stays are likely to hit long-haul itineraries harder than short breaks — and the property...