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Inside the Math of Fora’s $1 Billion Valuation

Skift Take: Fora’s $1 billion valuation rests on one bet: its existing advisors will keep booking more, allowing the platform...

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JetBlue Is Still Losing Money, but Investors Are Buying the Turnaround Story

Skift Take: Despite some skepticism about JetBlue’s viability, the carrier reaffirmed its outlook for the year and is banking on...

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Hilton Cuts Fees to Rebuild Hotel Owners’ Margins as Costs Stay Sticky

Skift Take: Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending...

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What the World Cup Could Have Been

Skift Take: The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North...

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Airbnb Has Car Rentals Now. What Does That Make It?

Skift Take: Airbnb wants to be the only travel app you'll ever need, but its new car rental tie-up hands...

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Trip.com Killed Tool at the Center of China’s Antitrust Case — and It’s Already Hitting Profits

Skift Take: Trip.com will now have to prove that it can keep hotels, sustain growth, and defend its market position...

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Amazon’s Alexa+ Is Trying to Sell Trips Inside a Chat. Priceline Is an Early Test

Skift Take: Amazon is betting that stored payment credentials, new MCP support and 180 million Prime members can solve the...

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Why American Express Wants to Buy TheFork: New Cardmembers

Skift Take: In acquiring TheFork, American Express wouldn't be merely adding some dining reservations' bookings. Instead, it's adding valuable data...

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Travel + Leisure’s exclusive tour of ms Serene

We’re honored to be featured in Travel + Leisure’s Step Inside series. As a Travel + Leisure World’s Best River...

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Everyone in Travel Wants a Fair Ranking…Until They Own One

Skift Take: Travel search is auctions stacked on auctions: everyone demands fairness from the layer above while selling position to...

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