Skift Take: After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage...
Sustainability Doesn’t Sell Itself — Sell It as an Experience Instead
Skift Take: Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether...
Europe’s Airline Supergroups Brace for a Crucial Earnings Week
Skift Take: Before the Iran war, all three of Europe's largest legacy players enjoyed decent profits. A costlier second half...
Deeper into Scandinavia: Why a day trip to Odense, Denmark is worth it
Whether you realize it or not, Hans Christian Andersen has shaped many of our childhoods. A day trip to his...
Google Is Leaning on Travel to Sell Its AI Ad Story
Skift Take: Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its...
Iran War Dents Royal Caribbean’s Revenue Forecast
Skift Take: Cruise line operators are underperforming the market for the first time post-COVID as war in the Middle East...
Inside the Math of Fora’s $1 Billion Valuation
Skift Take: Fora’s $1 billion valuation rests on one bet: its existing advisors will keep booking more, allowing the platform...
JetBlue Is Still Losing Money, but Investors Are Buying the Turnaround Story
Skift Take: Despite some skepticism about JetBlue’s viability, the carrier reaffirmed its outlook for the year and is banking on...
Hilton Cuts Fees to Rebuild Hotel Owners’ Margins as Costs Stay Sticky
Skift Take: Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending...
What the World Cup Could Have Been
Skift Take: The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North...