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Travel Marketing’s Next KPI Is Economic Impact, Not Impressions

Skift Take: Travel marketers have become experts at measuring campaign activity. The challenge now is connecting that activity to visitation,...

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Hotel Brands Circle Student Housing: 4 Income Streams

Skift Take: The appeal is in diversifying across multiple income streams: students, extended-stay, traditional brief hotel stays, and coworking. Read...

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JetBlue Wins Spirit’s LaGuardia Slots for $58.5 Million — Below Spirit’s Own Estimate

Skift Take: JetBlue’s winning bid comes in well below Spirit's $86.7 million valuation of its LaGuardia slots. Read the Complete...

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Expedia’s AI Timeline Runs Through Its Talent Strategy

Skift Take: Expedia is betting its product roadmap on replicating the outsized AI productivity of its elite engineers. According to...

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Beaver Creek in Summer: The Ultimate Family Mountain Escape

Easy and family travel don’t always go together. Traveling with kids usually means more planning, more logistics, and more things...

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Ari Emanuel Is Assembling a Live Tourism Conglomerate

Skift Take: The companies that originate trips do not need to call themselves travel companies to capture travel's economics, and...

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Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia

Skift Take: A shrinking number of airlines shun online travel agency distribution. Allegiant's deal with Expedia Group means it abandoned...

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The World Cup Travel Matrix

Skift Take: Who lifted the trophy for the travel industry's World Cup? Behold Skift's winners, losers, floppers, and the freeloaders.Read...

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Europe May Finally Charge International Flights for Emissions — U.S. and China Get a Pass

Skift Take: Associations are unhappy with Europe’s plans to make the aviation industry pay more for its international emissions —...

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The Travel Industry Was Banking on a World Cup Windfall. Here’s What the Numbers Show.

Skift Take: The World Cup delivered real, rate-driven gains for hotels and short-term rentals. But the impact was barely noticed...

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