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Skift Research Trend Lifecycle Reports: The Forces Shaping Travel

Skift Take: The goal of our new reports: Help travel leaders determine how much time, resources, and focus to commit...

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‘Come Back Anytime’: How Travel Brands Courted World Cup Fans

Skift Take: Official FIFA sponsors spent millions locking up World Cup rights, but some of the most effective marketing may...

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Alassio, Italy Travel Guide: An Italian Riviera Gem

Alassio is an elegant beach town in the Italian region of Liguria. Pastel-coloured villas overlook a long sandy beach with...

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Levanto, Italy Travel Guide: A Quiet Base Near Cinque Terre

Levanto is a quieter, more affordable alternative to staying in the ever-popular Cinque Terre on the Italian Riviera. Levanto was...

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Universal Studios Japan Express Pass Explained

The Universal Studios Japan Express Pass allows you to skip lines for certain rides at Universal Studios Japan (USJ) in...

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Hiking La Gomera: 5 Easy Walks on the Quiet Canary Island

La Gomera is one of the smallest and quietest Canary Islands in Spain. The lack of coastal road or international...

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Our Iceland Winter Itinerary (A Magical 1 Week Road Trip)

Our Iceland winter road trip took us to glaciers, black sand beaches, and endless waterfalls. We rode adorably fluffy Icelandic...

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The West Got Two Half-Apps Instead of a Super App: Google Maps vs. Uber

Skift Take: Uber owns the transaction, and Google Maps owns the moment before it, and in the first half of...

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Delta Launches Stripped-Down Business-Class Fares

Skift Take: Delta is betting wealthy customers will pay Delta One prices for a coach-class experience on the ground Read...

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Fattal Buys Its First U.S. Hotel, Testing an Asset-Heavy Model Against the Giants

Skift Take: The owner-operator of nearly 330 hotels is betting that its owner-operator model will win in the U.S. market,...

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