Skift Take: Before the Iran war, all three of Europe's largest legacy players enjoyed decent profits. A costlier second half...
Sustainability Doesn’t Sell Itself — Sell It as an Experience Instead
Skift Take: Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether...
Mount Olympus Is Finally a UNESCO World Heritage Site. Managing a Tourism Surge Is Its Next Hurdle
Skift Take: After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage...
Deeper into Scandinavia: Why a day trip to Odense, Denmark is worth it
Whether you realize it or not, Hans Christian Andersen has shaped many of our childhoods. A day trip to his...
10 Safest Destinations in Europe for Teenagers
Although our teenagers are well-traveled and know how to keep themselves safe on the road, as they get older, I...
Holafly Plans: The Best eSIM Plan for Long Term Travelers
There’s a lot of eSIM companies in the world. They all work a similar way: you download their app, pick...
Google Is Leaning on Travel to Sell Its AI Ad Story
Skift Take: Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its...
Hilton Cuts Fees to Rebuild Hotel Owners’ Margins as Costs Stay Sticky
Skift Take: Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending...
JetBlue Is Still Losing Money, but Investors Are Buying the Turnaround Story
Skift Take: Despite some skepticism about JetBlue’s viability, the carrier reaffirmed its outlook for the year and is banking on...
Inside the Math of Fora’s $1 Billion Valuation
Skift Take: Fora’s $1 billion valuation rests on one bet: its existing advisors will keep booking more, allowing the platform...