Skift Take: Who lifted the trophy for the travel industry's World Cup? Behold Skift's winners, losers, floppers, and the freeloaders.Read...
Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia
Skift Take: A shrinking number of airlines shun online travel agency distribution. Allegiant's deal with Expedia Group means it abandoned...
Akan Mashu National Park Travel Guide (Hokkaido, Japan)
Akan Mashu National Park is a beautiful wilderness reserve in eastern Hokkaido, far away from the typical tourist trail in...
Hilton’s Chris Nassetta: Why 28 Brands Aren’t Too Many and the ‘Bazillion Points’ Problem
Skift Take: Hilton CEO Chris Nassetta defended the company's need for 28 brands as a data-driven strategy rather than sprawl,...
Travel’s Creator Economy Doesn’t Need a Million Followers. It Needs Proof It Converts.
Skift Take: Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real...
Brussels Airlines Taps ITA Airways Exec for CEO
Skift Take: Incoming Brussels Airlines CEO Lorenza Maggio oversaw ITA Airways’ merger into Lufthansa Group, which was one of the...
Say Goodbye to $9 Tickets. Higher Fares Are Here to Stay, United CEO Says
Skift Take: United CEO Scott Kirby argues that surging fuel costs aren’t entirely responsible for higher airfares. Instead airlines are...
Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation
Skift Take: Fora Travel has carved out a nice niche for itself as it taps into the desires of a...
JetBlue Ties Loyalty Points to Flight Financing
Skift Take: The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to...
Travel + Leisure Buys Into Maui and Hilton Head in $343 Million Deal
Skift Take: The timeshare secret runs best on people who already said yes. So when it gets harder to land...