Hilton’s Chris Nassetta: Why 28 Brands Aren’t Too Many and the ‘Bazillion Points’ Problem July 17, 2026 Blog Skift Take: Hilton CEO Chris Nassetta defended the company’s need for 28 brands as a data-driven strategy rather than sprawl, while also pointing to AI as the next lever for fixing guest problems in the moment. Read the Complete Story On Skift
