Booking Holdings Has Begun Merging Agoda, Booking.com, and Priceline’s B2B Units: Scoop August 7, 2026 Blog Skift Take: Omri Morgenshtern is running B2B plus Agoda and it wouldn’t be surprising to see his role change. He’ll be tasked with executing a massive tech migration, while also trying to win new B2B partnerships. Read the Complete Story On Skift
