Skift Take: If Royal Caribbean buys half or more of Sandals Resorts, the main prize would be prime Caribbean beachfront....
Why Brand USA Can’t Market the NFL
Skift Take: Destinations can capitalize on hosting a Super Bowl, World Cup, or Olympics — but DMOs are often constrained...
‘The Traveler Comes to Us’: Uber CEO Explains Break-Even Bet on Hotels
Skift Take: Uber wants to be more than just a rideshare company. Speaking at the Skift Global Forum, Uber CEO...
That Creator Video Went Viral, the Booking Came Later: How Brands Measure Impact
Skift Take: The path from online inspiration to booking isn’t linear. Travel brands say measurement is all about "incrementality."Read the...
How Travel Brands Learned to Stop Worrying and Trust Creators
Skift Take: Travel brands are letting go of the curated campaigns and heavily produced videos in favor of giving more...