Skift Take: Both companies are betting that the one-click enrollment capabilities for Delta SkyMiles will boost engagement with business travelers....
Americans Paused. Canadians Pivoted. Europe’s Marketing Has to Change.
Skift Take: Americans and Canadians have stopped traveling like one market. Whether a European destination runs North America from New...
MMGY’s Biggest Deal Brings Las Vegas Marketing and Lobbying Into Its Fold
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Fuel Doubled. Five Counterparties Now Decide Which Airlines Absorb It.
Skift Take: Jet fuel prices doubled in 2026, and the question for every airline is who captures the margin that...
Why Everyone Wants to Give You 10% Back on a Hotel
Skift Take: Ten percent back has become a common hotel reward, and what a company can afford to pay depends...
Skift Data + AI Summit Europe 2026: AI Is Ubiquitous, Yet Still Unconquered
Skift Take: Under stricter regulation across a fragmented travel market, executives overseeing AI in European travel operations are now being...
Canadian Trips to U.S. Rise for Sixth Straight Month — but Remain Far Below 2024 Levels
Skift Take: Six months of growth sounds like momentum until you check the baseline. Climbing out of an unusually soft...
Mumbai Airport Lets Airlines Keep Winter Slots, Delaying the Move to Navi Mumbai
Skift Take: A softer timeline gives Adani time to close many gaps. If it doesn’t, summer may bring the same...
Premier Inn Owner Fights Activist Bid as Rising Costs Squeeze Profit
Skift Take: Whitbread wants investors to accept thinner profit now for a simpler, higher-returning Premier Inn later. But an activist...
We’re Outsourcing Our Social Lives to Travel
Skift Take: As more of everyday social life has to be deliberately arranged, travel companies are finding a business in...