Skift Take: American has largely focused on a domestic network strategy. But the money has been in international. Read the...
Southwest Airlines Overhauls Loyalty Program, Gives First Look of New Lounges
Skift Take: Southwest’s loyalty changes and new lounges make it even more like the rivals it spent decades trying to...
Tourism Ireland’s Advice for AI Search: Choose What You Want to Be Famous For
Skift Take: With AI changing the face of online discovery, many tourist boards and destinations are grappling with how to...
Easing EU Border Friction: There Will Be ‘Flexibility,’ Official Says
Skift Take: No-one wants long processing delays at the EU border, and there are signs that a further easing of...
Delta and Amex GBT Test One-Click Status Enrollment for Corporate Travelers
Skift Take: Both companies are betting that the one-click enrollment capabilities for Delta SkyMiles will boost engagement with business travelers....
Americans Paused. Canadians Pivoted. Europe’s Marketing Has to Change.
Skift Take: Americans and Canadians have stopped traveling like one market. Whether a European destination runs North America from New...
MMGY’s Biggest Deal Brings Las Vegas Marketing and Lobbying Into Its Fold
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Fuel Doubled. Five Counterparties Now Decide Which Airlines Absorb It.
Skift Take: Jet fuel prices doubled in 2026, and the question for every airline is who captures the margin that...
Why Everyone Wants to Give You 10% Back on a Hotel
Skift Take: Ten percent back has become a common hotel reward, and what a company can afford to pay depends...
Skift Data + AI Summit Europe 2026: AI Is Ubiquitous, Yet Still Unconquered
Skift Take: Under stricter regulation across a fragmented travel market, executives overseeing AI in European travel operations are now being...