Skift Take: Hilton CEO Chris Nassetta defended the company's need for 28 brands as a data-driven strategy rather than sprawl,...
Travel’s Creator Economy Doesn’t Need a Million Followers. It Needs Proof It Converts.
Skift Take: Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real...
Brussels Airlines Taps ITA Airways Exec for CEO
Skift Take: Incoming Brussels Airlines CEO Lorenza Maggio oversaw ITA Airways’ merger into Lufthansa Group, which was one of the...
Say Goodbye to $9 Tickets. Higher Fares Are Here to Stay, United CEO Says
Skift Take: United CEO Scott Kirby argues that surging fuel costs aren’t entirely responsible for higher airfares. Instead airlines are...
Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation
Skift Take: Fora Travel has carved out a nice niche for itself as it taps into the desires of a...
JetBlue Ties Loyalty Points to Flight Financing
Skift Take: The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to...
Travel + Leisure Buys Into Maui and Hilton Head in $343 Million Deal
Skift Take: The timeshare secret runs best on people who already said yes. So when it gets harder to land...
United Airlines Raises Outlook, Higher Fares Offset $6 Billion in Added Fuel Expense
Skift Take: United is betting that it will continue to see high travel demand in the second half of 2026...
Scandic’s Dalata Deal Template Comes for Europe’s Mid-Cap Hotels
Skift Take: Trading below your own bricks is an open invitation for financial interventions. For PPHE, Whitbread, and Meliá, the...
Oman and Africa Became Minor Hotels’ Safe Havens During the Iran War
Skift Take: Minor Hotels didn’t wait out the Iran war in the Gulf. It grew in Oman and Africa instead.Read...