Skift Take: Travelers remember and return for experiences that can only be produced in a single time and place.Read the...
Building Systems That Take Everyone Into Account
Skift Take: Most sustainability commitments in travel measure what travel companies control directly. It's time to measure what they influence.Read...
Non-touristy things to do in Los Angeles: 16 places locals actually go
We’ve been to Los Angeles enough times now to have done the whole famous list. The Walk of Fame. Universal....
Creating Value for Travelers and Investing in the Future
Skift Take: Every travel company with a direct channel faces the same question when a new platform gains traction quickly:...
What Hyatt’s CEO Learned by Owning Hotels — and the Trend He’s Most Excited About
Skift Take: For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the...
Decoding the New Premium Traveler
Skift Take: Every travel company with a premium product is deciding whether the next generation of high-value customers looks like...
Virgin Atlantic CEO: Don’t Make Customers Pay More for SAF Without the Environmental Benefit
Skift Take: Virgin Atlantic CEO Corneel Koster said more progress needs to be made on scaling SAF, which has faced...
Building Integrated Systems Before the Next Disruption
Skift Take: When something goes wrong, every travel company learns what's within and out of its control. Most travel companies...
Brian Chesky Commits to Launching an AI Agent in 2027
Skift Take: Airbnb has talked for years about becoming an AI concierge. Now Brian Chesky has put a 2027 date...
Agentic AI Is Raising Travel’s Tech Bill
Skift Take: Amadeus and Spotnana agree the plumbing for AI-powered travel costs more now. The industry still hasn’t settled who...