Skift Take: Sixteen years, about $750 million in equity funding, half a billion euros of losses, and one answer: repeat...
Iceland’s Hotels Were Already Full. Then Came the Eclipse.
Skift Take: The eclipse is expected to strain Iceland’s infrastructure, but tourism leaders are betting it can also convince travelers...
2 Days in Ljubljana: The Bike Tour, the Art District, and What I’d Do Differently
I lost a day in Ljubljana before I ever got there. Cancelled flight out of Raleigh, then a delayed one,...
Aman Threatened to Call the Police on a Creator. Why the Whole Industry Should Pay Attention.
Skift Take: Aman built its business on luxury and discretion. When it turned away a YouTube-famous travel creator who had...
Google Brings Agentic AI to Ask Maps Hotel Search
Skift Take: Google Maps is bringing spatial context to AI hotel search. Add personal itinerary data, and this becomes more...
Google Confirms Hotel Agentic Booking Is Now in Testing
Skift Take: Google has moved agentic hotel booking from promise to product test. But how much of the transaction —...
GetYourGuide to Pass Its Digital Services Tax Bill to Tour Operators
Skift Take: Digital services taxes were designed to hit Big Tech revenues, instead they are being passed onto tour operators....
How Nevis Built a Tourism Strategy Around Refusal
Skift Take: The Premier of Nevis is candid about what his island will not build and what has not worked....
How Hilton Overhauled B2B Sales and Taught Reps to ‘Scrimmage’
Skift Take: Hilton spent years reorganizing its B2B sales machine. The reason? Many corporate buyers no longer want to buy...
AK Monthly Recap: July 2026
July was a VERY busy month. This month I ricocheted from the city of Prague to the lavender fields of...