Skift Take: The Duke of Sussex and founder of Travalyst wants the travel industry to prioritize the health and value...
Booking Holdings: Building a Long-Term Competitive Advantage
Skift Take: Incumbent brands have to ask themselves: if the technology gets democratized, what do we have that no one...
Understanding AI’s Broad Impact
Skift Take: Travel brands have to evaluate if they're structured to let an agent handle the full relationship, and whether...
Royal Caribbean Is in Talks for 50% Stake in Sandals Resorts: Reports
Skift Take: If Royal Caribbean buys half or more of Sandals Resorts, the main prize would be prime Caribbean beachfront....
Why Brand USA Can’t Market the NFL
Skift Take: Destinations can capitalize on hosting a Super Bowl, World Cup, or Olympics — but DMOs are often constrained...
‘The Traveler Comes to Us’: Uber CEO Explains Break-Even Bet on Hotels
Skift Take: Uber wants to be more than just a rideshare company. Speaking at the Skift Global Forum, Uber CEO...
That Creator Video Went Viral, the Booking Came Later: How Brands Measure Impact
Skift Take: The path from online inspiration to booking isn’t linear. Travel brands say measurement is all about "incrementality."Read the...
How Travel Brands Learned to Stop Worrying and Trust Creators
Skift Take: Travel brands are letting go of the curated campaigns and heavily produced videos in favor of giving more...
What to eat in Rome according to a local
What to eat in Rome ? I invited local, Steve Brenner founder of the fabulous Beehive Hostel and Cross-Pollinate...
Equipment Outage Triggers Flight Delays, Cancellations at Northeast Airports
Skift Take: Airports in the New York area and Philadelphia are facing flight disruptions after the FAA issued a ground...