Skift Take: Revolut’s push into travel distribution was built to keep customers inside its financial ecosystem. Europe gave it a...
Skift Creator Summit 2026: Building Trust to Influence the Transaction
Skift Take: Creator marketing has already proved it can generate attention. The next phase is building the system that connects...
United Launches 3 Tiers of Premium Fares on Domestic and Short-Haul International Routes
Skift Take: Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers...
Skift Live Tourism Summit 2026: Building Recurring Demand on the World’s Biggest Stages
Skift Take: Live tourism is much bigger than the events themselves. The industry now has to decide how to organize...
How Carnival’s New Loyalty Program and Cuts in Fuel Use Are Paying Off
Skift Take: Carnival is adjusting its rewards, ships, and onboard offerings to keep customers coming back. Read the Complete Story...
Skift Data + AI Summit Europe: Five Decisions in the Room
Skift Take: AI is changing European travel. The question is who can actually run it at scale when compliance, language,...
Hilton Tech Exec Says AI Agents Put OTAs ‘Under Real Threat’
Skift Take: Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will...
Vrbo to Double Commissions as It Plays Catch-Up to Airbnb
Skift Take: Airbnb and Booking.com charge no guest fees. But Vrbo has stated that it will keep guest fees, although...
Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen
Skift Take: Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn...
Hilton’s Motto Debut in Japan Signals a Bigger Mid-Market Shift
Skift Take: If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more...