Skift Take: The eclipse is expected to strain Iceland’s infrastructure, but tourism leaders are betting it can also convince travelers...
Aman Threatened to Call the Police on a Creator. Why the Whole Industry Should Pay Attention.
Skift Take: Aman built its business on luxury and discretion. When it turned away a YouTube-famous travel creator who had...
How Nevis Built a Tourism Strategy Around Refusal
Skift Take: The Premier of Nevis is candid about what his island will not build and what has not worked....
GetYourGuide to Pass Its Digital Services Tax Bill to Tour Operators
Skift Take: Digital services taxes were designed to hit Big Tech revenues, instead they are being passed onto tour operators....
Google Confirms Hotel Agentic Booking Is Now in Testing
Skift Take: Google has moved agentic hotel booking from promise to product test. But how much of the transaction —...
Google Brings Agentic AI to Ask Maps Hotel Search
Skift Take: Google Maps is bringing spatial context to AI hotel search. Add personal itinerary data, and this becomes more...
How Hilton Overhauled B2B Sales and Taught Reps to ‘Scrimmage’
Skift Take: Hilton spent years reorganizing its B2B sales machine. The reason? Many corporate buyers no longer want to buy...
Delta Sells Dirt-Cheap Award Flights to Riyadh Ahead of October Launch
Skift Take: Delta is betting that it will see a mix of business and leisure travel to Saudi Arabia as...
Booking Holdings Has Begun Merging Agoda, Booking.com, and Priceline’s B2B Units: Scoop
Skift Take: Omri Morgenshtern is running B2B plus Agoda and it wouldn't be surprising to see his role change. He'll...
Airbnb Is Growing Faster Than Rivals as AI Speeds Up Product Releases
Skift Take: As Brian Chesky tells it, AI seems to be really kicking in at Airbnb. Excluding the LLMs and...