Skift Take: A one-time $250 million boost from Congress let Brand USA operate with a nearly fully funded budget after...
What Uber and Airbnb Reveal About Expanding Beyond the Core
Skift Take: Uber has frequency and Airbnb has travel intent; their expansion into hotels will show which advantage travels further.Read...
Skift Global Forum Preview: What Happens After the Booking? Spotnana CEO Has a Number
Skift Take: The industry pours its attention into search and booking. Steve Singh thinks the money is in what happens...
How Grand Ji Hotel Is Building a Distinctly Chinese Premium Brand
Skift Take: Grand Ji Hotel, the new premium hotel brand from H World Group, brings a distinctly Chinese design philosophy...
The Billion-Dollar Travel Company You’ve Probably Never Heard Of
Skift Take: OneSpaWorld’s path to $1 billion in revenue offers an unusually clear look at who captures the money inside...
Skift Global Forum Preview: IHG’s Chief Commercial & Marketing Officer on Making Hotels Legible to AI
Skift Take: Heather Balsley is making IHG legible to the AI models while arguing the models will never own the...
Cutting Passenger Demand May Be Only Way to Save Heathrow’s Net Zero Case
Skift Take: The UK's official climate advisors just told the government that a Heathrow expansion does not work with the...
Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market.
Skift Take: Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is mid-market brands and...
Europe Handed Out €430 Million in SAF Permits Last Year — See Which Airlines Got the Most
Skift Take: Europe’s support to the industry through its Emissions Trading Scheme swelled to four times 2024’s figure as the...
Ultra-Low-Cost Carriers Face Soaring Jet Fuel Costs With No Relief and Little Room to Raise Fares
Skift Take: Rising fuel prices are once again becoming a concern for the airline industry. Some airline executives have said...