Skift Take: Google has moved agentic hotel booking from promise to product test. But how much of the transaction —...
Google Brings Agentic AI to Ask Maps Hotel Search
Skift Take: Google Maps is bringing spatial context to AI hotel search. Add personal itinerary data, and this becomes more...
How Hilton Overhauled B2B Sales and Taught Reps to ‘Scrimmage’
Skift Take: Hilton spent years reorganizing its B2B sales machine. The reason? Many corporate buyers no longer want to buy...
Delta Sells Dirt-Cheap Award Flights to Riyadh Ahead of October Launch
Skift Take: Delta is betting that it will see a mix of business and leisure travel to Saudi Arabia as...
Booking Holdings Has Begun Merging Agoda, Booking.com, and Priceline’s B2B Units: Scoop
Skift Take: Omri Morgenshtern is running B2B plus Agoda and it wouldn't be surprising to see his role change. He'll...
Airbnb Is Growing Faster Than Rivals as AI Speeds Up Product Releases
Skift Take: As Brian Chesky tells it, AI seems to be really kicking in at Airbnb. Excluding the LLMs and...
Extreme Heat, War, World Cup: Skift Travel Health Index Bounces Back
Skift Take: June's flat travel index hid more than it showed. Higher room rates covered for softer international demand, and...
Apollo Wins EasyJet Takeover Battle
Skift Take: Apollo outbid Castlelake and outstructured it. Its winning approach could become the blueprint for how overseas private equity...
Thank You, Google. Trivago Expects EU Tailwind
Skift Take: A more even playing field for Trivago and Google's online competitors in Europe at long last? As the...
Expedia B2B Is Mostly Hotels, But It Wants a One-Stop Shop
Skift Take: Expedia Group's B2B offering has been predominantly hotels. The online travel agency, which was founded more than 25...