Skift Take: Frontier Airlines saw record revenue in the second quarter on higher airfares and a readjustment in capacity following...
Europe’s Fires Haven’t Stopped Tourism Yet, But EU Officials Warn Risk Could Spread
Skift Take: Wildfires in France and Spain forced evacuations near popular tourist destinations like Bordeaux and Madrid. EU officials say...
Mount Olympus Is Finally a UNESCO World Heritage Site. Managing a Tourism Surge Is Its Next Hurdle
Skift Take: After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage...
Sustainability Doesn’t Sell Itself — Sell It as an Experience Instead
Skift Take: Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether...
Europe’s Airline Supergroups Brace for a Crucial Earnings Week
Skift Take: Before the Iran war, all three of Europe's largest legacy players enjoyed decent profits. A costlier second half...
Deeper into Scandinavia: Why a day trip to Odense, Denmark is worth it
Whether you realize it or not, Hans Christian Andersen has shaped many of our childhoods. A day trip to his...
Google Is Leaning on Travel to Sell Its AI Ad Story
Skift Take: Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its...
Iran War Dents Royal Caribbean’s Revenue Forecast
Skift Take: Cruise line operators are underperforming the market for the first time post-COVID as war in the Middle East...
Inside the Math of Fora’s $1 Billion Valuation
Skift Take: Fora’s $1 billion valuation rests on one bet: its existing advisors will keep booking more, allowing the platform...
JetBlue Is Still Losing Money, but Investors Are Buying the Turnaround Story
Skift Take: Despite some skepticism about JetBlue’s viability, the carrier reaffirmed its outlook for the year and is banking on...