Skift Take: Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending...
What the World Cup Could Have Been
Skift Take: The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North...
Airbnb Has Car Rentals Now. What Does That Make It?
Skift Take: Airbnb wants to be the only travel app you'll ever need, but its new car rental tie-up hands...
Trip.com Killed Tool at the Center of China’s Antitrust Case — and It’s Already Hitting Profits
Skift Take: Trip.com will now have to prove that it can keep hotels, sustain growth, and defend its market position...
Amazon’s Alexa+ Is Trying to Sell Trips Inside a Chat. Priceline Is an Early Test
Skift Take: Amazon is betting that stored payment credentials, new MCP support and 180 million Prime members can solve the...
Why American Express Wants to Buy TheFork: New Cardmembers
Skift Take: In acquiring TheFork, American Express wouldn't be merely adding some dining reservations' bookings. Instead, it's adding valuable data...
Travel + Leisure’s exclusive tour of ms Serene
We’re honored to be featured in Travel + Leisure’s Step Inside series. As a Travel + Leisure World’s Best River...
Everyone in Travel Wants a Fair Ranking…Until They Own One
Skift Take: Travel search is auctions stacked on auctions: everyone demands fairness from the layer above while selling position to...
United Chased Delta and American. Now Airline M&A Has Stalled
Skift Take: The proposed merger represents United CEO Scott Kirby’s high appetite for ambitious and large deals. Read the Complete...
Lounges Could Be Next in Southwest’s Overhaul: ‘There’s Work Underway’
Skift Take: With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement...