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Akan Mashu National Park Travel Guide (Hokkaido, Japan)

Akan Mashu National Park is a beautiful wilderness reserve in eastern Hokkaido, far away from the typical tourist trail in...

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Hilton’s Chris Nassetta: Why 28 Brands Aren’t Too Many and the ‘Bazillion Points’ Problem

Skift Take: Hilton CEO Chris Nassetta defended the company's need for 28 brands as a data-driven strategy rather than sprawl,...

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Travel’s Creator Economy Doesn’t Need a Million Followers. It Needs Proof It Converts.

Skift Take: Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real...

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Brussels Airlines Taps ITA Airways Exec for CEO

Skift Take: Incoming Brussels Airlines CEO Lorenza Maggio oversaw ITA Airways’ merger into Lufthansa Group, which was one of the...

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Say Goodbye to $9 Tickets. Higher Fares Are Here to Stay, United CEO Says

Skift Take: United CEO Scott Kirby argues that surging fuel costs aren’t entirely responsible for higher airfares. Instead airlines are...

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Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation

Skift Take: Fora Travel has carved out a nice niche for itself as it taps into the desires of a...

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